New Juice Design From Belarus

Consumer is offered quite a lot of different juice brands. To be original in design is getting more and more difficult. Presentation and ergonomics have become the main requirements to create the design.

18/12/08 In the first quarter of 2009 SLC (ABC Firm) (Belarus, Grodno) is starting the output of juice in (Tetra - Prisma) packing. The power of the new equipment which has been installed this year allows to produce around 7 tons of juice per hour. At the first stage there will be six types of juice: orange, grapefruit, multifruit, apple, pineapple and tomato. In the future the choice will be increased.

Consumer is offered quite a lot of different juice brands. To be original in design is getting more and more difficult. Presentation and ergonomics have become the main requirements to create the design.

The created image is the reflection of the basic producer’s ideology. His advertising concept features firm white colour, a large logo of the company and appetizing illustrations of the product. For project realization the concept has been developed and photo materials have been used to allow to reach the desirable result.