New Joint Venture between Vitiva and Food Quality

The new company strategy is to assist fresh meat and poultry manufacturers with exclusive natural solutions in order to reduce costs, increase yield, improve quality and reach higher production efficacy without compromising on the quality of products.

23 Sep 2009 --- Vitiva, Slovenia has announced a new joint venture named FutureMeat, with Icelandic natural solution provider Food Quality Inc. FutureMeat is a consulting, marketing and sales company targeting fresh meat manufacturers, offering full natural solutions and custom-made blends for various meat applications that bear clean labels.

“The new company strategy is to assist fresh meat and poultry manufacturers with exclusive natural solutions in order to reduce costs, increase yield, improve quality and reach higher production efficacy without compromising on the quality of products,” says Ohad Cohen, CEO of Vitiva.

“The company is strongly linked to producers of innovative state-of-the-art equipment that offer processing technologies and advanced natural solutions that help to increase yield and process technologies maximization,” states Johannes Arason, owner of Food Quality. “I'm very proud to take part in this joint venture;, We intend to launch new products and provide solutions for a full production line in collaboration with selected equipment companies that have innovative and up-to-date technologies.”

Vitiva is a leading, fast-growing and innovative company providing advanced, application-specific solutions based on natural extracts for the food, cosmetic and nutraceutical industries. Its extensive portfolio includes: VivOX, INOLENS, AquaRox and SyneROX products. As a science-driven company, Vitiva offers extensive technical support to help its customers launch new products in a timely manner.

Food Quality Inc. is an innovative full solution provider for the fish industry, providing unique technology to protect fish color, extend shelf life and improve productivity and food quality.