New Fun’Tubiz Promotional Campaign

This double promotion is supported with a 20 seconds TV commercial, exclusive point-of-sale material and a Christmas packaging especially designed for this campaign.

19/12/07 Kellogg’s has started a promotion for its Fun’Tubiz cereals, in which the consumer who purchases two chocolate or strawberry Fun’Tubiz packs will get a photo camera. The funniest pictures will entry a contest where five of them will be the winners of a trip to Disneyland Resort Paris for four people (two adults and two children).

This double promotion is supported with a 20 seconds TV commercial, exclusive point-of-sale material and a Christmas packaging especially designed for this campaign. Vitruvio Leo Burnett has created the TV commercial and Starcom Mediavest deals with the media.

With those two Fun’Tubiz promotional iniciatives, the brand wants to send the consumers a fun and original message.