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New Fun’Tubiz Promotional...

New Fun’Tubiz Promotional Campaign

19 Dec 2007
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This double promotion is supported with a 20 seconds TV commercial, exclusive point-of-sale material and a Christmas packaging especially designed for this campaign.

19/12/07 Kellogg’s has started a promotion for its Fun’Tubiz cereals, in which the consumer who purchases two chocolate or strawberry Fun’Tubiz packs will get a photo camera. The funniest pictures will entry a contest where five of them will be the winners of a trip to Disneyland Resort Paris for four people (two adults and two children).

This double promotion is supported with a 20 seconds TV commercial, exclusive point-of-sale material and a Christmas packaging especially designed for this campaign. Vitruvio Leo Burnett has created the TV commercial and Starcom Mediavest deals with the media.

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With those two Fun’Tubiz promotional iniciatives, the brand wants to send the consumers a fun and original message.

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