New Dole Fresh Makes Veggie Pasta Salad Kits hit market shelves
Developed by chefs for the busy home cook, each kit is complete and ready-to-prepare in less than 14 minutes.
10/03/06 Shoppers are in for a happy surprise as pasta makes its debut in the produce section, thanks to Dole Fresh Vegetables' line of four innovative Fresh Makes(TM) Veggie Pasta Salad Kits.
Developed by chefs for the busy home cook, each kit is complete and ready-to-prepare in less than 14 minutes. Boil the pasta, toss with fresh pre-washed, pre-cut veggies and mix with the kit's Dole-proprietary dressing and other included toppings. Voila, serves up to four.
The four varieties are Broccoli Ranch with corkscrew pasta, Garden Vegetable with bowtie pasta, Italian Herb with penne pasta, and Cheddar Bacon Ranch with shell pasta. Each may be served warm or chilled and may also be enhanced with other ingredients to the consumer's liking. The clamshell package, which showcases all the ingredients, is completely recyclable and re-sealable. The suggested retail price is $3.99.
New Dole Fresh Makes(TM) Veggie Pasta Salad Kits make healthier eating a snap with the added benefit of incorporating fresh, crisp veggies into a quick, colorful pasta salad without the hassle of recipes, measuring, chopping or waste.
Dole Food Company, Inc., with 2004 revenues of $5.3 billion, is the world's largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers. Dole markets a growing line of packaged and frozen foods and is a produce industry leader in nutrition education and research.
