New Diet Cola with Caffeine and Ginseng Introduced by Pepsi-Cola

01/03/07 Pepsi-Cola North America announced plans to launch Diet Pepsi MAX, a new zero-calorie cola with extra caffeine and a touch of ginseng. This formulation is especially designed for adults to get them through the day. The product, which received high scores in consumer testing, hits stores nationwide in June.

Diet Pepsi MAX is for 25-34 year-old diet drinkers, as well as transitioners -- those making the switch from regular colas to diets. According to the company, nearly 80% of adult consumers say that maintaining energy is a top priority and nearly 60% find that there's not enough time in the day to do the things they need to do.

Available in 20-ounce bottles, two-liter bottles and 12-packs of 12-ounce cans, Diet Pepsi MAX will be sold at retail stores nationwide. It is sweetened with a blend of aspartame and acesulfame potassium. The national rollout will be supported by a full slate of advertising, marketing, and in-store activity. Diet Pepsi MAX joins Pepsi-Cola North America's portfolio of 13 colas that includes caffeine-free, diet, and flavored versions.