Frito-Lay Launches New Fruit and Vegetable Snacks
At Frito-Lay, a group of dedicated women believed they too could change conventional thinking by creating convenient, great-tasting snack crisps made with real fruits and vegetables.
01/03/07 Frito-Lay has launched a new range of fruit crisp and vegetable crisp snacks under the brand name Flat Earth. According to the company, Flat Earth crisps contain a half-serving of fruits or vegetables and are now available nationally.
”Frito-Lay wrote the book on great tasting snacks, so we used that expertise to do what some people thought was impossible,” said Tess Zbuchalski, vice president, Health & Wellness Innovation Marketing, Frito-Lay North America. “Flat Earth is a breakthrough snack that tastes great and has positive nutritional benefits.”
Why Flat Earth? People once believed the world was flat. That is until someone set course to prove otherwise. At Frito-Lay, a group of dedicated women believed they too could change conventional thinking by creating convenient, great-tasting snack crisps made with real fruits and vegetables. This idea of making the impossible, possible led to the development of the new brand Flat Earth, and the brand’s whimsical icon – the Flying Pig. The Flat Earth Flying Pig is a fitting symbol for a snack that was once thought impossible (“When pigs fly”).
Flat Earth fruit crisps and veggie crisps are available in six flavors: Farmland Cheddar; Garlic & Herb Field; Tangy Tomato Ranch; Wild Berry Patch; Apple Cinnamon Grove; and Peach Mango Paradise and retail for $2.99 (6 oz.). The launch of Flat Earth will be supported by a fully-integrated marketing program that includes print advertising, web presence and sampling.
