New Death Valley Chipotle Kettle Brand Potato Chip Heats Up Summer Snacking

09/04/08 Kettle Foods is spicing up the summer with the arrival of its newest Kettle brand Potato Chip, Death Valley Chipotle, just in time for barbeque season. The winner of the fourth annual People’s Choice campaign, Death Valley Chipotle, is set to give summer snacking a salty sizzle.

“Kettle Foods is spicing up the summer with the arrival of its newest Kettle brand Potato Chip, Death Valley Chipotle, just in time for barbeque season. The winner of the fourth annual People’s Choice campaign, Death Valley Chipotle, is set to give summer snacking a salty sizzle.

“The Death Valley Chipotle flavor is inspired by the fiery, dry heat of its desert namesake. A spicy blend of savory spices yields to subtle smoky accents bite after bite,” said Michelle Peterman, vp of marketing at Kettle Foods. “With a name like Death Valley Chipotle, some people might think it’s too hot for them, but it’s not an overpowering burn. This is the quintessential flavor of summer--it’s fiery, yet smoky, and leaves you wanting more.”

Death Valley Name Inspires Donation to Real Deal

In launching the new flavor, Kettle Foods has partnered with Death Valley Natural History Association (DVNHA) to support its “Death Valley ROCKS” program and its mission of bringing city kids to the park to experience the natural world. The company will donate $1 to DVNHA for every Facebook user who downloads a special Death Valley temperature gauge that monitors the desert heat. The first 5 fans to notify Kettle Foods when the gauge reaches the fiery temperature of 120 degrees win free chips for a year. Fans can visitwww.kettlefoods.com to find out more about the Facebook application and how to help Kettle Foods in its support of the DVNHA.

“This is a first-of-its-kind partnership for us. What we love about Kettle Foods’ support is that it helps us raise awareness and support for our national park, and do so in a fun, tasty way,” said David Blacker, executive director of DVNHA.

Fans Take Over Packaging

While the spicy tang is sure to heat up store shelves, the lively, eye-catching packaging will also ignite sales. Fan tributes to the flavor shared during the fourth annual People’s Choice campaign now grace the Death Valley Chipotle bag. The new flavor beat out Wicked Hot Sauce, Mango Chili, Jalapeño Salsa Fresca, and Orange Ginger Wasabi in the annual vote for the new Kettle brand Potato Chip.

Fans can find out if their wise words made the cut and get a taste of the desert by picking up a 9 oz. bag of Death Valley Chipotle Kettle brand Potato Chips for $2.99 - $3.29 now. . A spicy blend of savory spices yields to subtle smoky accents bite after bite,” said Michelle Peterman, vp of marketing at Kettle Foods. “With a name like Death Valley Chipotle, some people might think it’s too hot for them, but it’s not an overpowering burn. This is the quintessential flavor of summer--it’s fiery, yet smoky, and leaves you wanting more.”

Death Valley Name Inspires Donation to Real Deal

In launching the new flavor, Kettle Foods has partnered with Death Valley Natural History Association (DVNHA) to support its “Death Valley ROCKS” program and its mission of bringing city kids to the park to experience the natural world. The company will donate $1 to DVNHA for every Facebook user who downloads a special Death Valley temperature gauge that monitors the desert heat. The first 5 fans to notify Kettle Foods when the gauge reaches the fiery temperature of 120 degrees win free chips for a year. Fans can visit www.kettlefoods.com to find out more about the Facebook application and how to help Kettle Foods in its support of the DVNHA.

“This is a first-of-its-kind partnership for us. What we love about Kettle Foods’ support is that it helps us raise awareness and support for our national park, and do so in a fun, tasty way,” said David Blacker, executive director of DVNHA.

Fans Take Over Packaging

While the spicy tang is sure to heat up store shelves, the lively, eye-catching packaging will also ignite sales. Fan tributes to the flavor shared during the fourth annual People’s Choice campaign now grace the Death Valley Chipotle bag. The new flavor beat out Wicked Hot Sauce, Mango Chili, Jalapeño Salsa Fresca, and Orange Ginger Wasabi in the annual vote for the new Kettle brand Potato Chip.

Fans can find out if their wise words made the cut and get a taste of the desert by picking up a 9 oz. bag of Death Valley Chipotle Kettle brand Potato Chips for $2.99 - $3.29 now.

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