New Bottle Design For Beefeater Gin

30 Jun 2016 --- Beefeater has redesigned its iconic London Dry gin bottle, featuring a hand drawn map of the British capital. Eric Sampers, Beefeater’s global brand director, said: “Beefeater London Dry is a bold, creative gin underpinned by tradition, with a huge amount of respect from the trade and consumers.

“The premium gin category is booming, which makes the job even more exciting, and the redesign of the Beefeater London Dry bottle will ensure that our premium expression is leading the surge of interest in the category. We’re sure that the new design will encourage consumers to discover the unique qualities that both London and Beefeater share.

“The bottle reflects the changing state of London, perfectly illustrating the mix of tradition and dynamism found in both London and Beefeater. The gin has of course remained the same, as it has done since our founder James Burrough created the original recipe. After all, we’re the most awarded gin in the world – why would we change it?”

The new Beefeater London Dry Gin bottle will be rolling out globally from June with the same RRP of £17.50 or local equivalent per 70cl bottle.