New and Improved Multigrain Hula Hoops

16/05/08 The newly improved Multigrain Hula Hoops include new flavours, new recipe and the packaging has been redesigned to reflect the standard range as well as communicating the positive benefits of the Multigrain variant.

New Flavours

UBUK has conducted research into consumer requirements for Multigrain Hula Hoops. To meet evolving consumer needs, UBUK has modified its flavour offering and recipe resulting an improved taste to best satisfy consumer requirements.

The two multipacks include the following flavour combinations:

• Classic – Cheese & Onion, Salt & Vinegar, Salted
• Variety – Cheese & Onion, Roast Chicken, Barbeque Beef

New Look Packs

Multigrain Hula Hoops are available in two six-pack multipacks and each have a MRRP of £1.49. The new pack design aligns the range with the entire Hoops family ensuring consumers see that this is a tasty sub-brand of the original Hula Hoops range.

Plus, the positive benefits of Multigrain Hula Hoops, including the ‘source of fibre’ message are now clearly visible to attract the health conscious consumer.

Nick Stuart, Commercial Manager at UBUK comments: “Retailers have two merchandising opportunities for Multigrain Hula Hoops - the regular crisps & snacks fixture, introducing the Multigrain range to the core Hula Hoops customers and also the better for you snacks fixture.”

The Hula Hoops brand is worth £76m, growing by 9% with a household penetration of 40.2%, over 10 million households. The introduction of Multigrain Hula Hoops has contributed to this growth.

Like the core Hula Hoops range Multigrain Hula Hoops are free from all artificial colours, flavours, MSG and are made with 100% sunflower oil.

As well as being a great tasting snack, Multigrain Hula Hoops also offer the additional benefit of being a good source of fibre due to the delicious blend of maize, rice & wheat.”