Nestlé Inaugurates Chocolate Factory in Egypt
24 Jun 2014 --- Swiss food giant Nestlé has inaugurated its first-ever confectionery plant in Egypt to tap into growth in the country's snacking market. The company is also reported to be building a new factory in Dubai.
The new extrusion line at the company’s existing dry goods factory in 6th of October City will produce Crunch, the company’s first chocolate snack to be made in Egypt. Extrusion is a process used to give a specific shape or texture.
The factory currently produces dry good for products such as Maggi and Nescafe. Another factory for Maggi bouillon cubes is reported to be under construction in Dubai.
Speaking at the inauguration ceremony, Nandu Nandkishore, Executive Vice President Nestlé SA and Zone Director for Asia, Oceania, Africa and the Middle East, said: “Egypt is an important trade and production centre for Nestlé. Our factories here produce and supply some of Nestlé’s biggest brands for the entire region.
“This latest expansion project is particularly special for the company. Since 2011, we have invested close to 1 billion EGP in Egypt and doubled our local workforce to 6,300 employees. This proves Nestlé’s commitment to the Egyptian market and the importance of its large-scale labour and consumer potential.”
Egypt’s snack food industry – currently estimated at USD1.6 billion – is growing rapidly, and the company plans to further utilise its latest plant addition to bring more confectionery brands to the local market in the future.