Nestlé Reaffirms Commitment to Coffee Farmers in Vietnam
This is part of an approach to business Nestlé calls ‘Creating Shared Value’, which aims to create value for the company’s shareholders at the same time as for those communities where it operates.
30 Jul 2012 --- Nestlé has reaffirmed its commitment to support more than 20,000 coffee farmer households in Vietnam.
The company will continue to develop sustainable coffee farming in the country in partnership with the Vietnamese Ministry of Agriculture and Rural Development.
Measures include improving coffee productivity through better farming practices and distributing high-yield, disease-resistant plantlets over the next five years.
The initiative is backed by Nestlé’s global Nescafé Plan which it extended to Vietnam last year.
As part of the plan Nestlé looks to source 30,000 tonnes of coffee from around 16,000 Vietnamese farmers annually, helping them obtain better prices and a steady income.
This is part of an approach to business Nestlé calls ‘Creating Shared Value’, which aims to create value for the company’s shareholders at the same time as for those communities where it operates.
Marking a centenary
Nandu Nandkishore, Nestlé’s Executive Vice President and Zone Director of Asia, Oceania, Africa and the Middle East, stressed the importance of Nestlé Vietnam at an event to reaffirm its presence in the country.
“We will continue to contribute and to enhance the lives of people in Vietnam and around the world,” said Mr Nandkishore.
Supporting the coffee sector
Last year the company announced an investment of USD 270 million (over CHF 230 million) in a new coffee factory in Dong Nai province.
It will produce products under the Nescafé brand for both local consumption and export.
The first phase will begin in November 2012 and looks set to create 170 new jobs once fully operational next year.
The Nescafé Plan
Nestlé launched the CHF 350 million Nescafé Plan in August 2010.
The plan aims to encourage sustainable coffee farming, production and consumption.
Sustainable coffee worldwide
Nestlé sources its coffee directly from its other markets in South East Asia such as Thailand, China, Indonesia and the Philippines.
It is also sources coffee from farmers directly in Brazil, Colombia, Côte d’Ivoire and Mexico.
Nestlé in Vietnam
Nestlé has been present in Vietnam since 1912 selling Nestlé brand milk powder, infant cereal and Maggi soya sauce products.
Today Nestlé Vietnam offers consumers a variety of products under brands such as Nescafé, La Vie, Milo, Nestea, Lactogen, Nan and Cerelac.
