Nestlé Professional Rolls Out Viaggi in Europe
The Nestlé Professional beverages business provides branded hot and cold non-carbonated drinks like Nescafé, Coffee-mate, Nesquik, Nestea and Vitality, to the commercial and institutional restaurant industry.
16 April 2012 --- Nestlé Professional, the Nestlé business that supplies the food service out-of-home industry, is rolling out its premium beverage system Viaggi in Europe.
Food service operators can use the barista-style machine to make hot espresso coffee, ‘over-ice’ coffee and chocolate-based drinks for their customers.
First launched in France in 2010, it has now been launched in the United Kingdom.
Viaggi is also being rolled out to Italy and Switzerland this year, as part of an international expansion plan.
“New possibilities”
“The United Kingdom is a strategically important market for Viaggi,” said Marc Caira, Chief Executive Officer for Nestlé Professional.
“I am certain that our beverage system will open up new opportunities with landmark outlets and food service operators in the capital city of London and beyond.”
Combination of ingredients
Viaggi offers 40 customised drinks using Nestlé branded products.
Ingredients include Nescafé Grand Cru coffee extracts, concentrated milk by Nestlé, and a liquid chocolate concentrate made from a selection of cocoas developed by the company’s chocolate brand Cailler.
Launched in partnership with Italian machine manufacturer La Cimbali, the system is easy-to-load for operators.
It prepares drinks at the touch of a button and has an integrated cleaning system to ensure hygiene and safety.
Food service operators benefit from a dedicated commercial and service platform which provides a personalised ‘concierge’ service and reliable support.
System portfolio
Viaggi is the latest addition to Nestlé Professional’s beverage system portfolio.
The company’s premium Nescafé Milano machine has been introduced in North America, parts of Asia, and a variety of countries in Europe.
Nescafé Milano offers a range of three machines with a selection of 8-12 drink varieties.
Nestlé Professional
The Nestlé Professional beverages business provides branded hot and cold non-carbonated drinks like Nescafé, Coffee-mate, Nesquik, Nestea and Vitality, to the commercial and institutional restaurant industry.
Its food business has developed strong brands like Chef stocks and bouillons, Minors sauces and gravy, Maggi, American food brand Stouffers, Nestlé Desserts, Davigel frozen and chilled foods and Erlenbacher frozen baked cakes and desserts.
Globally, Nestlé Professional is present in more than 90 countries – with over 10,000 employees, including a large number of skilled chefs.
Nestlé Professional sources from 171 Nestlé factories worldwide and operates 13 dedicated food service factories, a number of specialist culinary centres, and a Beverage Centre located in Switzerland.
