Nestlé Announces Strategic Partnership with Bob Greene, Founder of the Best Life Program
Also as part of the multi-year partnership, Nestlé Pure Life brand bottled water will receive the Best Life Seal of Approval to help consumers identify the water brand as a healthy and convenient beverage choice.
08/01/09 Just in time for New Year’s resolutions, Nestlé Waters North America announced that it has signed a two-year agreement with Bob Greene, best-selling author and creator of the Best Life program to promote Nestlé Pure Life brand bottled water. Under this agreement, Greene will serve as spokesperson for Nestlé Pure Life, appear in print and broadcast advertising and online on behalf of the brand’s efforts to encourage families to take small steps in living healthier lifestyles.
Also as part of the multi-year partnership, Nestlé Pure Life brand bottled water will receive the Best Life Seal of Approval to help consumers identify the water brand as a healthy and convenient beverage choice. Designed by Bob, the Best Life seal appears on select grocery products and is intended to help consumers make healthier food and lifestyle decisions. “Bob’s simple, one-step-at-a-time approach to living healthfully fully captures the spirit of Nestlé Pure Life brand bottled water,” said Larry Cooper, Nestlé Waters North America. “As a trusted source of information and inspiration for millions of people nationwide, Bob will be a powerful messenger in helping educate America’s families about the valuable benefits of drinking water and choosing a trusted brand like Nestlé Pure Life.”
“I am thrilled to be collaborating with Nestlé Pure Life brand bottled water to help families make healthier choices,” said Greene. “For example, the simple act of swapping a sugared beverage for water is an important step to getting fit and a small, gradual change that will add up to big results. I want to educate moms about the importance of teaching their families healthy habits and empower them to take a leadership role in setting these lifetime choices.”
