21 Jan 2021 --- Nescafé has pledged to increase its sustainability efforts, building on the significant progress over the past decade. Improving efficiency and agricultural practices on farms and enabling farmers to be paid a premium price for sustainable coffee is at the heart of the renewed plan. One of Nescafé’s plan's key cornerstones is to have 100 percent responsibly-sourced coffee, tracing it back to an identified farmer group. The coffee is verified or certified by independent organizations. Currently, 75 percent of coffee for Nescafé products is responsibly sourced.
