28 Apr 2020 --- With health and wellness being top of mind for many consumers today, individual dietary needs are salient across many sectors in the F&B industry. Brands are hyper focused on the specific needs of a consumer, meaning they have to offer a variety of options which tick more than one box. This is apparent in the free-from sector with health and well-being concerns playing a crucial role, as well as the evolving consumer demand for plant-based alternatives and products that are free from animal-derived ingredients. FoodIngredientsFirst speaks to key suppliers in the space, who discuss hurdles in free-from and notably, how the COVID-19 pandemic could lead to a greater focus on the safety and ethics around common ingredients.
