Natural Harmony Foods Re-Brands Heart Healthy Product Line Under SoLean Name
SoLean(R) Brand Name Projected to Generate Broader Consumer Appeal. The brand combines the taste and nutrition of real, natural meat with heart-healthy soy protein.
24/05/06 Natural Harmony Foods, Inc., a producer and marketer of unique, natural protein foods, announced today that the company is re-branding its line of heart healthy soy-meat products under the new brand name SoLean®. The company's management team believes this new name is more reflective of natural, lean meat as the line's primary ingredient and will appeal to a broader customer base.
Natural Harmony Foods' SoLean® brand products combine the taste and nutrition of real, natural meat -- raised without growth-promoting hormones and fed an all-vegetable diet -- with heart-healthy soy protein. SoLean® products are low in fat, saturated fat, calories and cholesterol, yet since meat is the first ingredient, they deliver a meaty taste and texture absent in soy-based foods.
SoLean® products are currently available in the meat department freezer cases at approximately 600 Publix supermarket locations across Florida, Georgia, Alabama, South Carolina and Tennessee. At present, the line consists of SoLean® Flame Broiled Beef Patties and Breakfast Pork Patties, with as many as three additional items expected to be added to the line within the next year.
"Natural Harmony Foods believes the new SoLean® name more accurately communicates the line's brand attributes and includes both consumers looking for soy-based alternatives as well as meat-oriented consumers looking to make healthier diet choices," said Sam Dewar, CEO and founder of Natural Harmony Foods. "The SoLean® name therefore caters to a broader consumer base and also is sufficiently reminiscent of the former SoyLean name that our current, loyal consumers will not be affected by the change."
