Natural Choice, A Natural Preservative

14/07/06 Preservation Sciences, Inc., a company that researches and develops natural technologies for the food, beverage and industrial coatings industry, announced today information regarding its natural preservative for juices and beverages called Natural Choice.

Recent developments regarding the levels of cancer causing benzene in drinks has created a market opportunity for Preservation Sciences. The Federal Drug Administration (FDA) is analyzing drinks and has found high levels of benzene in 5 drinks. Benzene, a chemical linked to leukemia, can form in drinks with the combination of Vitamin C and either sodium benzoate or potassium benzoate.

These beverage companies have been notified by the FDA and are either reformulating or plan to reformulate their drinks.

The company had focused on the industrial coatings industry, and is still committed to that segment, yet market demand caused by beverage companies wanting and needing to reformulate with the chemical preservatives--sodium benzoate or potassium benzoate--is beneficial to Preservation Sciences.

"We have been waiting for this type of consumer backlash against chemical preservatives," Mr. Gary Harrison, Chairman and Chief Executive Officer stated. "Finally, consumers are aggressively looking at the labels of these beverages, like they look at trans fats and low carbs. This is what will force the manufacturers to switch from chemical preservative to natural alternatives," Mr. Harrison further stated. "Natural Choice is a proprietary technology that we developed, and it needs to continue to be improved for the entire beverage market, yet it works well on juices that have a citrus flavor."

Natural Choice is a trademark of Preservation Sciences, Inc. The technology for Natural Choice is patent pending.