Long-term Strategic Alliance of Ocean Spray and PepsiCo
The agreement includes opportunities for the development of new product innovations across multiple trade channels in the future.
14/07/06 Ocean Spray and PepsiCo today announced a long-term strategic alliance in which Pepsi-Cola North America will market, bottle and distribute single-serve cranberry juice products in the U.S. and Canada under the Ocean Spray name. The agreement also includes opportunities for the development of new product innovations across multiple trade channels in the future.
“This is a chance for both PepsiCo and Ocean Spray to turn up the dialogue on the health benefits of cranberries,” said Dawn Hudson, president and CEO, Pepsi-Cola North America. “Over the past several years, we’ve built successful, mutually beneficial partnerships with strong brands like Lipton and Starbucks, and now we plan to work side-by-side with Ocean Spray to create a major healthy refreshment business focused on cranberries. When people think of cranberries, they think of Ocean Spray.”
Said Ocean Spray President and CEO Randy Papadellis: “As the Ocean Spray cooperative moves to build its brand, we are seeking out alliances to reach consumers more broadly and powerfully than ever before. We’re thrilled to re-establish our partnership with Pepsi and begin a fruitful, long-lived relationship with the world’s premier beverage and snack company.”
Integration of single-serve juices into the Pepsi system will begin in 2007.
