16 Apr 2019 --- Archer Daniels Midland’s (ADM) Wild Flavors and Specialty Ingredients Business Unit (WFSI) has launched micronized color powders made from coloring foodstuffs and paprika extract for particularly vibrant shades of orange. The new micronized color powders are made up of particles that are much smaller than conventional color pigments, says the company. This gives the powders a larger surface – in relative terms – and increases their opacity. As a result, they give foodstuffs a highly intensive and striking coloring. The launches come as ADM increases its production capacity for WILD coloring foodstuffs and WILD Colors from Nature at the company’s Berlin site.