Muntons Malted Ingredients and Barentz Group Strengthen Ties Across Europe
Barentz Group currently represent Muntons Malted Ingredients in France and Italy in the bakery & food markets and the new agreement expands representation into Belgium, Bulgaria, Czech Republic, The Netherlands, Luxembourg, Poland and Romania.
12 Feb 2010 --- Muntons Malted Ingredients have announced the strengthening of their existing relationship with Barentz Group Europe, with the signing of a new Distribution Agreement this week.
Barentz Group currently represent Muntons Malted Ingredients in France and Italy in the bakery & food markets and the new agreement expands representation into Belgium, Bulgaria, Czech Republic, The Netherlands, Luxembourg, Poland and Romania.
James Smith, European Sales Manager of Muntons Malted Ingredients is confident that the widening of Barentz Group’s coverage for Muntons in Europe will bring many positive rewards: “We have been working with Barentz for several years and our customers in France and Italy have been very happy with the level of reliability and support that has been brought to our business relationships.”
Andrew Suett, Malted Ingredients Sales and Marketing Director at Muntons added, “We expect Barentz to bring this high standard of service to both new and existing customers across Europe. With our excellent product range and Barentz’s great customer knowledge we expect this important strategic relationship to deliver increased business to both Companies and allow them to realise their potential in these expanding ingredients markets.
Barentz already have strong links within the food industry where our malted ingredients can be used extensively: in baking; confectionary; breakfast cereals and many other areas to add texture flavour and colour to finished products. We feel that our products fit in well with the products that Barentz currently supply and anticipate that the addition of our range of ingredients can only make Barentz’s portfolio more appealing; allowing us to reach customers in areas which may previously have been inaccessible for us.”
Geert Ingelbert, VP Food Division of the Barentz Group declares: “The products supplied by Muntons Malted Ingredients provide our customers with true solutions for the food industry that is looking for more cost effective and clean label solutions and these products fit completely in our offering of ingredients and additives. The excellent application know how of Muntons Malted Ingredients is complemented by our own Centres of Excellence. We believe that together we can provide our customers with the optimal service and support to realize our common goals.”
Muntons plc is a BRC and ISO: 9001/2008, ISO 14001:2004 and ISO 22000:2005 accredited malting company which is privately owned and is Europe’s biggest supplier of Malted Ingredients to the bakery, confectionary, pharmaceutical, brewing and distilling industries. Based at two sites in England and with offices in the USA and Singapore, Muntons plc 2008 turnover was £72 million.
