Muller Launches Raspberry & White Chocolate Limited Edition Fruit Corner
It will replace the first ever Müller Fruit Corner Limited Edition - Black Cherry and Dark Chocolate - which made its debut last September and has brought not only new news to the yogurt fixture, but has also attracted incremental consumers into the brand.
13 Oct 2009 --- Raspberry & White Chocolate is the mouth-watering combination for the new Limited Edition Müller Fruit Corner which is being launched this autumn.
The latest line, which will be available from early October, is the second Limited Edition flavour introduced by Britain's best selling yogurt brand.
It will replace the first ever Müller Fruit Corner Limited Edition - Black Cherry and Dark Chocolate - which made its debut last September and has brought not only new news to the yogurt fixture, but has also attracted incremental consumers into the brand.
The flavour combination has been developed to appeal to the adult palate, and the sharp contrast of the black, white and rich raspberry colours in the pack design lends an air of sophistication and reflects the premium positioning and the indulgent feel of the brand - an image which is further reinforced with the incorporation of a ‘Limited Edition' roundel on the lids.
As well as being available in a single 175g pot, the new Raspberry & White Chocolate variant will also be incorporated in a new Müller Fruit Corner Limited Edition 6-pack along with two Strawberry pots - the best selling variant in the range - and two Blackberry & Raspberry Fruit Corner pots.
The new Raspberry & White Chocolate pots and Limited Edition variety six-pack will have the same RRP as the regular Corner range - 54p for the single pot and £2.96 for the six-pack. The single pots are packed in trays of 12 x 175g pots. The six-packs are packed two per case.
