Danisco Wins Two Innovation Prizes
Among the reasons for the award were that Danisco has a systematic follow-up on customer complaints, involves customers in the idea generation and collaborates with ethnographers, who observe consumer behaviour.
02/04/07 Danisco won this year’s special award for user-driven innovation at the Innovation Cup and came in second in the category for Denmark’s most innovative business in 2007.
Among the reasons for the award were that Danisco has a systematic follow-up on customer complaints, involves customers in the idea generation and collaborates with ethnographers, who observe consumer behaviour in order to get a deeper understanding of their needs.
'If you want to win market shares in the food ingredients area, you might just get that edge by knowing the difference between what consumers say and what they actually do,’ said the judges’ evaluation.
Innovation Cup builds on a method that measures the most important management parameters necessary to be successful with innovation. The model has been tested on 450 Danish private and public companies.
