Minute Maid Adds Strawberry Kiwi Flavor to Enhanced Juice and Juice Drink Line

Minute Maid Strawberry Kiwi with Yerba Maté is a delicious juice-based natural energy beverage with the trusted great taste for which Minute Maid is known.

20/07/09 The newest addition to the Minute Maid Enhanced line of chilled juice drinks, Minute Maid Strawberry Kiwi flavored juice drink, combines both Yerba Maté and real fruit juice to provide consumers with a delicious natural energy boost.

Available in supermarkets and other retailers nationwide beginning in August, Minute Maid Strawberry Kiwi is the brand’s first offering of the popular, great-tasting strawberry and kiwi flavor combination. The new product combines both Yerba Maté and real fruit juice to provide a natural lift in energy.

“Minute Maid is constantly looking for new ways to meet the needs of health-conscious consumers,” said Mike Saint John, President Minute Maid Business Unit. “Minute Maid Strawberry Kiwi with Yerba Maté is a delicious juice-based natural energy beverage with the trusted great taste for which Minute Maid is known.”

The Minute Maid Enhanced Juice and Juice Drink line delivers flavorful juice beverages with unique fortification to help meet consumers’ health needs. In addition to new Minute Maid Strawberry Kiwi flavor, the Minute Maid Enhanced juice and juice drinks line includes Minute Maid Pomegranate Blueberry flavored 100% juice blend -- five juices with Omega-3/DHA and four other nutrients to help nourish the brain and body; Minute Maid Pomegranate Lemonade and Minute Maid Pomegranate Flavored Tea, both excellent sources of antioxidant vitamins C and E; and Minute Maid Heart Wise Orange Juice with plant sterols to help lower cholesterol (2 – 8 fl. oz. servings with meals).

Minute Maid Strawberry Kiwi will be available nationwide in the same distinctive premium 59-fl.oz. PET bottles as the other great-tasting Minute Maid Enhanced juices and juice drinks. Featuring an “easy pour” side grip, the attractive clear packaging stands out on the shelf, showcasing the fresh taste and high quality of the juice.

The launch of Minute Maid Strawberry Kiwi will be supported with a fully integrated marketing program that includes in-store and out-of-store trial and awareness tactics.