Minibar Launches Collaboration with Absolut Vodka

06 Jan 2015 --- Minibar, the premier online destination providing consumers and businesses with access to on-demand alcohol delivery, announced the launch of a partnership with Absolut Vodka, the number one premium vodka in the U.S.

The partnership is a pilot program launching in New York that provides users with custom cocktail kits on-demand for the holidays. The two options available for purchase include a Cosmopolitan Kit and a Vodka Gimlet Kit.

Lara Crystal, co-founder and co-CEO of Minibar stated, "Absolut is one of the most iconic brands in the world and we're thrilled to partner with them to bring a unique offering to the Minibar consumer."

Since launching in February 2014, Minibar has moved quickly to become the #1 alcohol delivery service in New York. They recently expanded to San Francisco, Chicago, and Dallas, with plans to launch more cities soon.

"Minibar provides us with a unique way to connect directly with consumers to bring our cocktails to life," said Tim Murphy, Vice President Digital & Media at Absolut. "The brand they've built clearly resonates with our target audience."

The partnership will run through the end of the month, or until supplies last.