Milagro Tequila Launches UNICO, Second Edition
07 Jul 2014 --- Milagro Tequila, one of the world’s leading tequila brands with one foot in tradition and the other in the future, announces the launch of a new, limited edition expression: UNICO, Second Edition.
Following the success of the first edition, the extremely rare expression combines aged silver tequila with rare barrel-aged reposado and añejo reserves, creating a super-premium joven blend. Available nationwide in September 2014 in extremely limited quantities, UNICO, Second Edition challenges the category while setting a new standard for tequila.
Milagro Tequila founders Daniel Schneeweiss and Moises Guindi worked with Milagro’s Master Distiller Pedro Juarez to develop this unique blend. By using more than 16 pounds of hand-selected agave per liter, Milagro is able to concentrate all the flavors of the agave which gives the silver tequila an incomparable flavor profile and robust agave forward taste.
“Our goal for Milagro has consistently been to produce the best tequila in the world. Given the success and high demand for the first UNICO edition, we felt it was necessary to release a second edition and once again provide consumers with the same high quality product,” said Moises Guindi, Co-Founder of Milagro Tequila. “By following old-world traditions and applying modern technologies, we created a superior expression that, all in one sip, takes you through a journey of the flavors and aromas of all our highly select Milagro tequilas.”
The base is blended with proprietary proportions of aged reserves so the tequilas can marry while still retaining many qualities of their individual flavor profiles. The liquid is then taken through a highly specialized filtering and oxygenation process to enhance the blend and remove its color. Finally, this exceptional tequila is presented in a unique handcrafted bottle, featuring the signature “pina,” the heart of the agave plant, inside the glass. The resulting liquid is agave-forward with hints of chocolate, vanilla, walnut and oak, with a remarkable long, complex and warm finish.
“Milagro UNICO, Second Edition raises the standard for tequila craftsmanship and further establishes the brand as one that offers consumers cutting-edge products,” said Jill Palais, US Senior Brand Manager for Milagro Tequila. “With fresh, clean, and agave-forward flavors, we’re proud to release this ultra-premium and rare blend.”
With only 1,500 bottles produced, Milagro UNICO, Second Edition will be available at select retailers, bars, and restaurants nationwide at a SRP of $300 with an ABV of 40%.
