McDonald's Global Comparable Sales Rise 2.6% In May
11 June 2013 --- McDonald's Corporation has announced that global comparable sales increased 2.6% in May. Performance by segment was as follows: •U.S. up 2.4% •Europe up 2.0% •Asia/Pacific, Middle East and Africa (APMEA) up 0.9%
"McDonald's strategic initiatives and diligent focus on the customer generated global comparable sales growth in May amidst ongoing uncertainty in the macro environment," said President and Chief Executive Officer Don Thompson. "Our System is aligned behind providing great service to the 69 million customers who visit us daily. We are confident in our strategies and competitive advantages and will continue executing our customer-centric Plan to Win to build market share and drive sustained profitable growth."
During May, U.S. comparable sales rose 2.4% led by breakfast, McDonald's wide range of chicken options and the ongoing appeal of everyday value. The introduction of the new Egg White Delight sandwich and the recently launched Premium McWraps demonstrated the U.S.' ongoing focus on strategically expanding its established menu categories of chicken, beef, breakfast and beverages.
Europe's May comparable sales rose 2.0% driven primarily by positive results in the U.K. and, to a lesser extent, Russia as both markets added popular summertime promotions featuring premium burgers and specialty menu options. Negative performance in Germany and France dampened the segment's results. Across the segment, McDonald's Europe is focused on enhancing its value and breakfast offerings to strengthen the Brand's relevance to customers.
In May, APMEA's comparable sales increased 0.9% reflecting positive performance across a number of markets and relatively flat performance in Japan, partially offset by negative results in China, which were impacted by Avian influenza. APMEA's priority remains improving performance by offering unique value platforms, expanding the breakfast daypart and providing compelling customer conveniences.
Systemwide sales for the month increased 3.6%, or 5.2% in constant currencies.
