Maxxium UK Strengthens Premium Portfolio

16 Feb 2015 --- Maxxium UK is strengthening its premium portfolio with additional Beam Suntory brands including single malt Scotch whiskies, Auchentoshan, Bowmore and Glen Garioch; Japanese whiskies, Hibiki, Yamazaki and Hakushu; and Midori, the original melon liqueur.

Effective from 2nd March, Beam Suntory is incorporating these brands into Maxxium UK as part of its integration of routes to market following the Beam Suntory merger.

Maxxium UK managing director Huw Pennell says: “These leading brands join Maxxium at an exciting time when consumer demand for premium products with provenance continues to grow.

“This integration complements our award-winning portfolio perfectly and ensures that we can continue to provide our customers with an unrivalled portfolio and expertise enabling them to meet the needs of the whisk(e)y consumer, while Midori broadens our liqueurs and specialties offering.”