Martek's life'sDHA Featured in New Breyers Smart! Yogurt
Breyers Smart! with life'sDHA will be the first yogurt product available at mainstream retailers nationwide that is targeted at consumers of all ages.
26/06/07 Martek Biosciences, a DHA omega-3 market leader, announced that Breyers Yogurt Company will introduce Breyers Smart! Yogurt with life'sDHA, Martek's patented vegetarian form of DHA omega-3, a fatty acid important for brain, eye, and nervous system development and maintenance throughout life. Breyers Smart! with life'sDHA will be the first yogurt product available at mainstream retailers nationwide that is targeted at consumers of all ages. Formerly known as Breyers Fruit on the Bottom, the entire Breyers Smart! product line is now fortified with life'sDHA and will be available to consumers beginning July 2007.
"We are pleased to be working with Breyers on this nutritious yogurt product for adults with life'sDHA. Available in mainstream retailers, Breyers Smart! is an excellent way for consumers to get more DHA in their diets," said Steve Dubin, Martek's CEO.
DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in their diets. Scientific reviews have noted the importance of DHA omega-3 in proper brain and eye function, and there are studies currently underway to investigate its role in decreasing the prevalence of certain neurological disorders. Yet despite its importance, Americans have among the lowest dietary intakes of DHA omega-3 in the world.
Martek's life'sDHA is unique in the market because it is derived from a sustainable and vegetarian source. Made from microalgae under tightly controlled manufacturing conditions, life'sDHA is free of oceanic contaminants that may be present in certain fish or fish oils. Microalgae are the only vegetarian source of DHA omega-3, the key omega-3 for brain and eye development and function.
Martek Biosciences Corporation is a leader in the innovation and development of DHA omega-3 products that promote health and wellness through every stage of life. The company produces life'sDHA, a sustainable and vegetarian source of the omega-3 fatty acid DHA (docosahexaenoic acid), for use in foods, beverages, infant formula, and supplements. The company also produces life'sARA (arachidonic acid), an omega-6 fatty acid, from a sustainable, vegetarian source, for use in infant formula.
