Martek Biosciences Launches New Corporate Brand

01/09/06 Martek Biosciences Corporation has announced the launch of a new branding initiative that includes a new brand name and logo for its flagship product, a new corporate logo and tagline, and a redesigned Web site. The purpose of the branding initiative is to support corporate partners in anticipation of product launches by accentuating Martek's positive public image and increasing brand awareness.

Formerly "Martek DHA," the company's flagship product, a vegetarian source of the omega-3 fatty acid DHA (docosahexaenoic acid), will now be called life'sDHA and include the tagline "Healthy brain, eyes, heart." Based on extensive research and development conducted by Martek, the new name, logo and tagline are designed to be consumer friendly and to communicate the importance of DHA for health throughout the lifecycle.

"Martek's new product name, logo and tagline communicate the importance of DHA as a lifetime product with health benefits for people of all ages," said Steve Dubin, President and CEO of Martek. "Our new corporate look complements the life'sDHA logo in a way that is consumer friendly, while still emphasizing the science and innovation behind our products and company."