Magners Announces 1k-a-day Giveaway
17 Apr 2014 --- Magners, the iconic Irish cider, has launched an instant-win, off trade promotion, giving £1,000 to a customer a day from 10 April to the 1 June 2014.
The promotion brings to life Magners’ Now is a Good Time marketing proposition. Using a simple text-to-win entry mechanic, lucky winners will be informed within hours of entering.
Backed with a marketing and PR drive targeted at Magners’ key demographic of sociable 20 – 30 year olds, the promotion will also be pushed across Magners’ popular Facebook, Instagram and Twitter channels.
Ed Shoebridge, head of customer marketing at Magners, said: “Magners Irish Cider is the UK’s favourite bottled apple cider brand, synonymous with spontaneous summer fun. The new £1k-a-day off trade promotion aligns with the Now is a Good Time proposition, giving our customers an instantaneous opportunity to win big.
“With a winner a day across the UK, the promotion will be maximised at a local level through a multi-channel, tailored communications campaign to ensure the whole country is looking for a winning pack.”
Magners was created in 1935 in Clonmel, the home of Irish cider and revolutionised the UK cider industry when it introduced the over-ice serve. Made to the original recipe from its Irish roots, with 17 apple varieties grown in the Magners orchards, its consistently well-rounded taste and refreshing bite make it well suited to a broad set of home drinking occasions.
