Lycored Targets Growth in Iberia and North Africa
17 Oct 2016 --- Lycored’s food and fortification business is set to increase its footprint in the Iberian Peninsula and North Africa after establishing a new partnership with the Food Division of Spanish ingredients distributor Indukern.
Based in Barcelona, Indukern’s Food Division will market Lycored’s natural colors, real food ingredients, fortification premixes and single vitamin forms throughout Spain, Portugal, Algeria, Morocco and Tunisia.
As well as an extensive sales network across the region, Indukern’s Food Division has state-of-art application laboratories and pilot plant facilities – and offers expertise in categories that are key to Lycored’s business, including dairy and meat.
Thomas Adler, Commercial VP for Lycored’s Food Division, said: “The Iberia and Maghreb regions are markets where we haven’t yet reached anywhere near our potential. Indukern, as an expert in this part of the world, is the ideal choice of partner. They aren’t just distributors: they are also genuine experts in the areas that are important to our business. We know we can trust Indukern to act as an excellent ambassador for Lycored’s food and fortification products in these important markets.”
Albert Adroer Fortuny, Global Food Division Manager at Indukern, added: “Lycored has a superb portfolio of products for the food and beverage industry and they are very much in tune with what companies are looking for in Spain, Portugal and North Africa. As in other parts of the world, consumers in these markets want their products to have clean and clear labels, something that Lycored’s colors and real food ingredients are perfectly placed to offer. With health and wellbeing another top priority, we also see great potential for Lycored’s high quality premixes and single vitamins.”
Indukern will offer a wide variety of products from the Lycored portfolio, including natrual colors and real food ingredients.
All real food ingredients from Lycored are certified Kosher and Halal, non-GMO and vegetarian.
