'Lighten Up' on New Year's Resolutions: Manage Weight & Help the Community by Having a Beer

07/01/08 Beer enthusiasts seeking to manage their weight in the New Year need not cut tasty brews out of their diets entirely. Instead, resolve to add Hook & Ladder Brewing Company's new lower-calorie beer to shopping lists in 2008. Hook & Ladder LIGHTER is not just a crisp, flavorful and refreshing beer; it's also one of the lowest- calorie light beers on the market, with just 94 calories in a 12-ounce bottle. As with any of Hook & Ladder's three brews, by picking up a pint or six-pack of Hook & Ladder LIGHTER, consumers automatically provide donations to burned firefighters and burn survivors in their community.

Started by a volunteer firefighter and his business-minded brother, Hook & Ladder was founded on the mission of building a business while giving back to each community in which their beers are sold. Through contributions from Hook & Ladder and its wholesale partners, A Penny in Every Pint donates $4 from each barrel sold to local burn centers and firefighter burn organizations dedicated to assisting in the recovery and rehabilitation of burn survivors. A Penny in Every Pint has raised over $20,000 in the past 18 months alone.

Packaged six-pack bottles of all three of their brews -- the Gold Medal Winning Hook & Ladder Golden Ale, the darker Backdraft Brown, and the new lower-calorie ale Hook & Ladder LIGHTER -- recently hit store shelves from Virginia to Maine. Initially, Hook & Ladder bottles will be available at most Hannaford Supermarkets, Big Y, Total Wine & More, Harris Teeter, Joe Canal's and Kappy's Fine Wine and Spirits. Through the new A Quarter in Every Case program, Hook & Ladder and its wholesale partners donate 25 cents locally from each case sold to the same burn organizations.