Lifeway Foods launches ProBugs(TM)
ProBugs(TM) contain 10 live and active kefir cultures that give a healthy boost to the digestive and immune system.
31/03/06 Lifeway Foods, known for its great tasting healthy natural and organic dairy products such as kefir, has launched ProBugs(TM), made with organic whole milk kefir for growing kids age 2-9. ProBugs(TM) contain 10 live and active kefir cultures (most yogurts have two or three types) that give a healthy boost to the digestive and immune system. "ProBugs" is a reference to "probiotics" and "friendly" bugs found in kefir. Probiotics help inhibit the growth of harmful bacteria in your child's digestive system. "Friendly" bugs are the good bacteria found in the stomach that boost the immune system. ProBugs(TM) are rich in "friendly bugs" and "probiotics" that help increases the level of good bacteria in children's digestive systems and promotes overall healthy digestion. ProBugs(TM) are packaged in a patented no-spill spout pouch, the first dairy product using this technology in the US.
ProBugs(TM) comes in two flavors, "Sublime Slime Lime(TM)" and "Orange Creamy Crawler(TM)". Both are certified organic, are high in protein, calcium and have added inulin for calcium absorption and offer 1.5 grams of fiber. ProBugs(TM) come in packs of four 5 ounce servings. ProBugs(TM) fun packaging, cartoon bug characters Peter and Polly ProBug(TM) and flavors appeal to even the pickiest eaters.
Flexible packaging is an environmentally friendly alternative to rigid forms of packaging such as glass, PET, or aluminum cans. Flexible packaging requires 75% less energy to produce and occupies 96% less space than traditional packaging reducing materials that need to be recycled, land filled or incinerated. And, one truckload of one liter sized flexible packaging is equivalent to approximately 25 truckloads of rigid packaging.
ProBugs(TM) were sampled last weekend at Natural Products Expo West in Anaheim with Polly ProBugs(TM) in costume helping pass out samples. The response from retailers was overwhelmingly positive with comments like, "this is the coolest product here ... sublime slime lime and orange creamy crawler how neat! ... this packaging is so cool, no mess." ProBugs(TM) will be shipped nationwide in June.
Lifeway, named as Forbe's 47th Best Small Companies (Nov. 2004) and Fortune Small Business' 38th Fastest Growing Small Companies (July/August 2004), is America's leading supplier of the cultured dairy product known as kefir. Kefir is a milk-based beverage that contains ten types of "friendly" active probiotic cultures. While most yogurts only contain two or three of these cultures, Lifeway's kefir products offer more nutritional benefits. Lifeway offers 13 different flavors of its kefir beverage, Organic Kefir and SoyTreat (a soy based kefir). Lifeway also produces a line of products marketed in US Hispanic communities, called La Fruta Drinkable Yogurt (yogurt drinks distinct from kefir). In addition to its line of kefir products, the company also produces a variety of cheese products and recently introduced an organic line of pudding called "It's Pudding!"
