Latitude 23.5° and Passion Café Coffee enter into Joint Venture
Will work together to develop new markets for Passion Cafe's Exotic Coffee brand in the U.S. and Europe and to develop additional products as those markets grow.
11/02/05 Passion Cafe has announced that Latitude 23.5° Coffee & Tea Company, based in Sarasota, Fla., will serve as exclusive roaster and distributor of Passion Cafe's Exotic Coffee brand. The companies will work together to develop new markets for the brand in the U.S. and Europe and to develop additional products as those markets grow.
Passion Cafe's Exotic Coffee utilizes specialty-grade Arabica beans, pure flavor extracts and a natural food-grade carrier (as opposed to the widely-used chemical solvent, propylene glycol) to create a unique flavored coffee unmatched for bean quality, flavor balance and health considerations. It was designed by co-founders Leslie and Jimmy Caplan "to satisfy both the purist and flavor enthusiast."
The Exotic Coffee line features Morning Express, accented with chocolate and habanero chile; French Chocolate, chocolate and lavender; Royal Vanilla, French vanilla and anise; Heavenly Spice, eight spice flavors; and Champagne Touch.
All flavors are natural, with the exception of Champagne Touch, which has both natural and artificial components.
