Lancôme Selects Rexam for 50's-revival "French Touch Absolu" Lipstick

The inner cap is crafted of maillechort, a classic silvery alloy selected for its weight, visual appeal and durability.

6/16/2011 --- French Touch Absolu, the second all-metal lipstick in Lancome’s limited edition series, is the latest example of the brand’s state-of-the-art packaging created in collaboration with the industry lipstick leader, Rexam.

The idea behind this latest seasonal collection is to evoke a glamorous, 70s “disco ball” design, and is highlighted by intricate gold-and-silver mini-facets.  The design reflects the appeal of Lancome’s iconic, engraved metal lipstick, Les Mirroirs, first popularized in the 1950s. 

Development of this deluxe, high fashion lipstick presented technological challenges that required expertise in precision metal work and advanced decoration techniques.  French Touch Absolu’s appeal derives from the design detail of the two-piece weighted cap, base -- and by the mechanism’s smooth performance.  The outer cap is of laser-etched, anodized aluminum, with a visually exciting gold-silver mini-panel design.  The effect is made possible by advanced laser techniques. 

The lipstick cap is further decorated with the brand’s trademark rose, engraved at the metal forming stage.  The inner cap is crafted of maillechort, a classic silvery alloy selected for its weight, visual appeal and durability.  The base of the lipstick is engraved with the “Lancome” logo.  The lipstick’s mechanism is the Rexam R2000, lubricant-free, used by the world’s most prestigious brands.

“This is our second collaboration with Lancome on their limited edition prestige lipstick collection,” said Carole Grassi, Category Manager – Cosmetics, Rexam Personal Care.  “Our long partnership rests upon our development of breakthrough solutions.  In this case, our mastery of technical and decorative elements has again helped reintroduce an iconic design that reinforces the brand.”

Rexam is the global market leader in the design and manufacture of lipsticks.  Its Annecy, France facility has particular expertise in all metal work operations, from metal forming – including deep metal embossing -- to precision polishing to finishing, including lacquer, varnish, tampo printing, silk screening and engraving, on both material and final pieces. 

The company offers customers the highest levels of innovation, service and product integrity, as well as unsurpassed advantages from the company’s capabilities as a single-source supplier.  Rexam lipstick packaging elements are used by the world’s most revered and trusted brands.