Kraft Heinz unveils new Capri Sun range with natural ingredients and no added sugar
18 Sep 2017 --- Kraft Heinz is unveiling four new Capri Sun product lines made with all-natural ingredients and no added sugar: new Capri Sun Fruit Refreshers, Capri Sun Organic, Capri Sun 100% Juice and Capri Sun Fruit & Veggie Blends. These products are claimed to offer options that fit the needs of parents concerned about sugar intake and artificial ingredients.
“As a mom, I understand the importance of having options when choosing what to serve your kids,” says Melanie Huet, Vice President, Capri Sun, The Kraft Heinz Company. “Many parents are looking for natural ingredients and less sugar in their kids' diets, which is why we're introducing four products made with all-natural ingredients and no added sugar*.”
The Capri Sun All Natural Ingredient products contain no artificial colors, flavors or preservatives, and offer the same taste as the originals:
New Capri Sun Fruit Refreshers is a convenient beverage made with a simple blend of all-natural fruit juice and filtered water, offering a taste kids love with ingredients mom wants – and without the high sugar content that she doesn’t. Fruit Refreshers also has 50 percent less sugar than the average leading fruit juices.
Capri Sun Organic is a certified USDA Organic juice drink from concentrate made with all-natural fruit juice from organic farms, helping parents strike the right balance between what their kids want to drink and what parents feel good about serving.
Capri Sun 100% Juice is a refreshing juice drink with all-natural ingredients, offering a ¾ cup of fruit juice per pouch in the classic Capri Sun pouch.
Capri Sun Fruit & Veggie Blends (previously Super V) has a ½ cup of fruit and veggie juices per pouch, offering kids fruit juice that even fussy eaters will enjoy.
Capri Sun’s All Natural Ingredient and No Sugar Added varieties are available nationwide now and retail for the following prices per 10 pack of 6 oz. pouches:
- Capri Sun Organic - US$3.99
- Capri Sun 100% Juice - US$2.99
- Capri Sun Fruit and Veggie Blends - US$2.99
- Capri Sun Fruit Refreshers - US$2.49
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