Kraft Heinz Makes Weight Watchers Healthier
25 May 2016 --- Kraft Heinz has re-launched its Weight Watchers brand with new packaging and recipes as it looks to adapt to changing consumer tastes who are increasingly demanding healthier meals.
Weight Watchers brand manager Aarton Crinion said the change would make the brand more "relevant to the health-conscious shopper".
The overhaul to the packaging includes a refined Weight Watchers logo.
Weight Watchers cited data that one in five people are now looking for a healthier ready meal as a reason behind the revamp.
The Weight Watchers from Heinz range spans its Classics range- including dishes such as chicken hotpot and chocolate brownies and Signature Recipes-which includes chicken and lemon risotto. A number of new recipes will now be introduced as part of the overhaul.
Separately, Weight Watchers is also rolling out its new SmarpPoints plan, a points system which it says can lead to a weight loss of 12lb in just six weeks.
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