Kosher Food Lovers Rejoice with Introduction of New Certified Kosher Stone Fruits

18/06/07 To meet the growing demand among Jewish consumers and others looking for healthier, cleaner foods, Kingsburg Orchards has introduced a new line of Certified Kosher fresh fruit including, peaches, plums, nectarines, Asian apple pears, pluots, apriums, apricots, apples, persimmons, kiwifruit and avocados. This new product line is the latest innovation from the fifth-generation farming organization that was among the first to introduce white flesh tree fruit, Asian apple pears and pluots -- including the unique "Dinosaur Egg" pluot.

Kosher fruits from Kingsburg Orchards bear a new PLU label featuring the "OU" symbol of the Orthodox Union, the world's largest kosher certifying agency. The Orthodox Union is recognized for enforcing one of the strictest kosher standards on the market today. Meeting that standard required a lengthy process and significant investment from Kingsburg Orchards.

"This certification enables us to connect with the traditions of the Jewish community, which considers the observance of keeping Kosher to be a key way of making a Jewish home 'Jewish,'" said Dan Spain, Vice President of Marketing for Kingsburg Orchards.

"At the same time, millions of other consumers -- regardless of faith -- perceive Kosher food as being healthier and cleaner, giving our Certified Kosher fruits selling power beyond the Jewish community," Spain said.

According to recent research, Kosher certification appears on over 60% of American food products and currently accounts for more than $150 billion in annual sales -- a figure that is rising dramatically.

Kingsburg Orchards is launching its new stone fruit line in regions with high demand for Certified Kosher products, enabling consumers in those areas to add the fruits to their summer Kosher menu.