Kopparberg Announces Fruit Lager Summer Campaign

Swedish fruit cider brand, Kopparberg, is launching a summer campaign to support its new Fruit Lager product. The activity kicked off this month, with the launch of multiple advertising slots across bus T-sides, digital screens and press publications.

Kopparberg Fruit Lager will also be collaborating with Sofar Sounds to launch an exclusive three-part live music series across the UK, which will feature shows in London, Leeds and Glasgow. Music fans will be able to sign up to attend the exclusive event series, before being teased with the gig location and artist.

This year also sees the return of the Kopparberg Urban Forest, one of London’s most successful pop-up events in the past two years. In 2016, the event is set to tour a number of the UK’s biggest music festivals, including Wildlife, Lovebox, Citadel, Secret Garden Party and Fusion Festival.

Jodie Alliss, senior marketing manager at Kopparberg, said: “Kopparberg Fruit Lager is undoubtedly one of the biggest product launches in the history of our brand, so we’re thrilled to be supporting it with an incredibly exciting and diverse marketing campaign in 2016.