Mark Anthony Brands Introduces White Claw Hard Seltzer

24 Jun 2016 --- Just in time for warmer weather, get ready for this summer’s most sought-after drink that embraces the healthy lifestyle with the launch of White Claw Hard Seltzer. White Claw Hard Seltzer brings the simplicity that is seltzer water, along with a spike of alcohol and a hint of natural fruit flavor, to create a refreshing low calorie seltzer drink with no artificial ingredients.

Crafted with simple and pure sparkling water, it’s a brand new kind of alcoholic refreshment that is more relevant than ever given today’s healthier lifestyles and choices. White Claw Hard Seltzer makes it possible for health-conscious drinkers to enjoy a convenient and refreshing alcoholic beverage they can feel good about. At only 110 calories, White Claw Hard Seltzer is all-natural, low carb and gluten-free. Each refreshing flavor of White Claw is naturally sweetened with a touch of pure cane sugar and free of artificial ingredients, high fructose corn syrup, or crystalline fructose.

“Alcoholic beverages and healthy alternatives don’t always go hand-in-hand but White Claw fuses convenience, refreshment and subtle flavor to deliver a drink that’s considerably lighter than a cocktail or beer,” said Sanjiv Gajiwala, vice president of marketing, White Claw Hard Seltzer. “Serving as a step away from high-sugar sodas and mixers, White Claw is a shift into a lighter, all natural, better-for-you alcoholic beverage – defining a whole new category for those who want to enjoy life and have fun while maintaining a healthy lifestyle.”