Kingstone Press Launches New Can Packs

06 Aug 2014 --- This summer, Kingstone Press is launching its range of apple flavour ciders in a new convenient shrink wrapped can format.

The consumer friendly packs contain 440ml cans, which are shrink wrapped in fours and 12s, providing ease of use for consumers and retailers, as well as offering great value for money.

The new shrink wrapped can complements the brand’s existing cider product portfolio, and makes Kingstone Press one of the main cider brands with products available in such a wide variety of pack formats.

Glen Friel, sales and marketing director at Kingstone Press, said: “Worth £306m, the canned cider market is an increasingly important category for us and is overtaking glass to become the number one cider format.  There has been an increase in can sales of 22% year on year, with apple multipack formats showing a strong growth in particular.

“Making our cider available in a can works well for Kingstone Press as we know this is a popular format with our audience demographic.”