Imperial Brands And Kerrygold Partner To Launch Irish Cream Liqueur, Setting New Gold Standard For Category
06 Aug 2014 --- Imperial Brands, Inc., best known for the recent success of Sobieski Vodka, announced a new partnership with Irish dairy products brand, Kerrygold, to launch a superior Irish Cream that will top anything currently on the market. Kerrygold Irish Cream Liqueur offers the finest blend of natural Irish cream, aged Irish whiskey and luxurious chocolate, setting the 'new gold standard' for the category.
"This is an exceptional opportunity for both Imperial Brands, Inc. and Kerrygold to seize a dominant position and capture significant market share," said Chester Brandes, CEO of Imperial Brands. "We believe our product's superior taste and luxurious texture will make us a major player in the category within a very short time."
"One of the keys to this new product's exceptional taste profile is cream from Irish grass-fed cows," said Fergal McGarry, Global Director of Consumer Foods for the Irish Dairy Board. "Imperial Brands has the infrastructure and expertise needed to bring this exceptional product to Irish cream lovers. From our passionate dairy farmers to the homes of our consumers, we hold our brand to a level of quality unrivaled by our competitors. Imperial Brands, Inc. shares this mission with us, making our partnership a natural fit."
