08 Feb 2016 --- The Blue Diamond Almonds Global Ingredients Division, based in California, US, has been supplying almonds as an ingredient to big food manufacturers for decades and with its own in-house brand of almond products, is perfectly placed to appreciate the pride and challenges required to build a successful brand. Bill Morecraft, senior vice president of Blue Diamond Almonds Global Ingredients Division, spoke to FoodIngredientsFirst about the current trend for whole foods and how the easing of the Californian drought is making selling almonds an easier business.