Kerry to Present New Soft Drinks Concepts

The concepts, which will be available to taste at Brau, show how Kerry addresses market trends with creative solutions that deliver inspiring products.

Sep 28 2010 --- At BRAU 2010, Kerry Ingredients & Flavours will present a range of beverage concepts that demonstrate how its unique ingredient technologies, and in-house development capabilities, can help customers develop innovative new products that respond to key market trends such as the demand for reduced sugar.

The concepts, which will be available to taste, show how Kerry addresses market trends with creative solutions that deliver inspiring products.

“Customers are returning to well-established traditional flavours like colas”, explains Jolande de Ridder, Kerry EMEA Marketing Manager Beverages. “But there is also great interest in the health aspect of beverages, such as natural flavours, clean label, reduced sugar content and more drinks containing fruit juice. Our sugar modulation technology, fmt, provides us with the capability to respond to the demand for reduced sugar drinks.”

Kerry’s Flavour Modulation Technology (fmt) helps beverage manufacturers create great-tasting reduced sugar products, then enhances and re-balances the taste. Also by drawing upon Kerry’s expertise in the sourcing and processing of natural extracts, these sweetness modulators can be declared as natural flavourings when combined, according to the latest European regulations.

Concepts reflecting key trends – available to taste on the stand:

• Sugar reduction: A beverage sweetened with Stevia (currently awaiting EU approval). This beverage incorporates Kerry’s fmt technology to provide taste enhancement and improve the taste of sweetened beverages.
• Natural & Clean label: A premium juice beverage restoring flavour freshness properties through Kerry’s juice restoration aroma technology and adding taste complexity and sophistication through Kerry’s natural botanical extracts.
• Innovative flavours and Foaming Systems for malt beverages: A no-alcohol adult targeted beverage incorporating Kerry’s new Biofoam system. Flavour directions can be malt-super fruit and malt-cocktail range for low malt, mid-malt and high malt beverages.
• Premium low-alcohol beverages: Kerry will display their flavour capabilities for this category.