Kellogg's Introduces New Heart-Healthy Label for Cereals

The "Kellogg's Heart Healthy Selection" logo will appear on nine varieties, including favorites Kellogg's Raisin Bran, All Bran, Smart Start, and Kellogg's FiberPlus, to remind consumers they have a choice when it comes to eating for their heart.

Feb 2 2012 --- Healthy habits such as eating well, being physically active, and maintaining a healthy weight are key strategies for managing cardiovascular disease – the number one cause of death in the U.S.(1) In honor of American Heart Month, Kellogg's is making it easier for shoppers to find its great tasting, fiber-rich heart-healthy cereal options with a new front-of-pack label. The "Kellogg's Heart Healthy Selection" logo will appear on nine varieties, including favorites Kellogg's Raisin Bran, All Bran, Smart Start, and Kellogg's FiberPlus, to remind consumers they have a choice when it comes to eating for their heart.

"For over 100 years, Kellogg's cereals have been a trusted way to start the day, providing wholesome nutrition with fiber and whole grains. These heart-healthy cereals can help Americans make the right breakfast choices, while consistently delivering delicious taste," the company writes in its promotion.

"We know that these great brands – Kellogg's Raisin Bran, All Bran, Smart Start and FiberPlus – have been long time favorites," said Dick Podiak, Kellogg director of marketing, adult cereal. "Now we've added the 'Kellogg's Heart Healthy Selection' logo on the front panel of these products, so people can easily make the right choice when they're seeking a heart-healthy breakfast."

Kellogg's is also introducing a new variety with Raisin Bran – Cinnamon Almond, giving Americans a new way to enjoy a heart-healthy breakfast. An excellent source of fiber with whole grain, the new cereal combines the great taste of Kellogg's Raisin Bran with the natural goodness and delicious taste of cinnamon and almonds.

The American Heart Association predicts that cardiovascular diseases will increase by about 10% over the next 20 years and that 40% of all adults or 116 million people will have at least one form of this disease.(2) Healthy eating is an important strategy that is recommended to help manage the risk for heart disease. Included in this strategy is eating more fiber-rich grain foods.

(1) American Heart Association. Statistics You Need to Know. Accessed June 26, 2007.
(2) Forecasting the future of cardiovascular disease in the United States. A policy statement from the American Heart Association.  Circulation. 2011;123:933.