Kellogg Launches High Fiber Products

All-Bran Fiber Drink Mix and All-Bran Fiber Bars each feature a robust 10 grams of fiber per serving. By enjoying one serving of either of these new products, you can get 40% of your daily value for fiber.

20/06/08 Do you want to feel more light and comfortable, but just can’t seem to get there? It’s incredible how irregularities “down there” can affect everything you do. Your outlook can change; it’s all you can think about. We’ve all been there, and a lot of times all you need is some fiber.

However, according to data from the National Health and Nutrition Examination Survey, only one-in-10 Americans get the recommended 25-30 grams of fiber each day. Some reasons for not eating enough high-fiber foods range from their usual gritty, unpleasant taste to a lack of convenient ways to enjoy them.

Now, convenient fiber solutions and great taste have come together. All-Bran Fiber Drink Mix and All-Bran Fiber Bars each feature a robust 10 grams of fiber per serving. By enjoying one serving of either of these new products, you can get 40% of your daily value for fiber – and that much closer to regularity, which means that you’ll get back to feeling better overall. The products can be found in the diet and nutrition aisle near the pharmacy in grocery stores nationwide.

“While new All-Bran Fiber Bars and Drink Mixes certainly taste great, we’re excited because they offer a substantial amount of fiber per serving – fiber that many consumers aren’t getting enough of,” says Dr. Jennifer Garrett, director of nutrition marketing with the Kellogg Company.

* All-Bran Fiber Drink Mix provides 10 grams of fiber per serving and is available in Pink Lemonade and Iced Tea flavors. When one 20-calorie packet is added to a 16.9-ounce or 20-ounce bottle or glass of water, it becomes a delicious, high-fiber beverage that’s a refreshing alternative to other higher-calorie, gritty fiber drinks on the market without sacrificing taste.

* All-Bran Fiber Bars are available in Apple Cinnamon Streusel and Strawberry Drizzle flavors. These bars offer 10 grams of fiber and are made from wheat bran and whole grain rolled oats. In fact, each All-Bran Fiber Bar provides three times more dietary fiber than the leading fiber supplement2. And at 120 to 130 calories, they are a great on-the-go snack or midday pick me up.

"Everyone should be looking for more ways to up their fiber intake," recommends Dr. John Johanson, practicing gastroenterologist at the Beloit Clinic, in Beloit, WI. "And because these products are so convenient to fit into your daily routine they are ideal for those who are experiencing irregularity due to prescription medications or pregnancy, too."

The All-Bran product line now includes six cereals (including delicious Strawberry Medley and Yogurt Bites flavors), two flavors of fiber-rich crackers, the new Fiber Bars in Apple Cinnamon Streusel and Strawberry Drizzle flavors, and fiber Drink Mix in Pink Lemonade and Iced Tea flavors. These products offer a variety of ways to enjoy getting the right amount of fiber.

One way to feel the benefits of improved regularity through increased fiber intake is to engage in the All-Bran 10-Day Challenge. Enjoy one serving of any All-Bran product, including new Fiber Bars and Drink Mix, each day for 10 days, and you’ll certainly begin to feel the difference.