Kellogg Company Acquiring Trademarks and Recipes of Mother's Cake & Cookie Co.

Kellogg plans to reintroduce many of Mother's Cookies most popular cookies. Mother's Cookies brands include iced animal crackers, sandwich cookies and wire cut cookies.

04/12/08 Kellogg Company announced that it is acquiring the trademarks and recipes of Mother's Cake & Cookie Co., a regional brand with a loyal consumer following in the Western U.S. Kellogg did not purchase any other assets of the company. The closing is expected to be finalized on December 4.

"Mother's Cookies' brands are a complementary fit to our existing cookie portfolio," said David Mackay, President and Chief Executive Officer, Kellogg Company. "We will use our brand-building and innovation expertise, our understanding of the cookie category as well as our existing distribution infrastructure to grow the Mother's Cookies business."

Kellogg plans to reintroduce many of Mother's Cookies most popular cookies. Mother's Cookies brands include iced animal crackers, sandwich cookies and wire cut cookies.

The Mother's Cookie brands will be managed as part of Kellogg's Snacks business unit, whose cookie brands include Chips Deluxe, Fudge Shoppe, Sandies and Murray Sugar Free, among others.

With 2007 sales of nearly $12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world.