Kellogg Company Acquires Assets of IndyBake Products LLC and Brownie Products Co.
IndyBake Products and Brownie Products have been a partner to Kellogg for many years as a snacks contract manufacturer. Approximately 150 IndyBake Products and Brownie Products employees joined Kellogg upon closing.
04/09/08 Kellogg Company announced that it has acquired the assets of IndyBake Products LLC and Brownie Products Co., a privately held contract manufacturing business that produces cracker, cookie and frozen dough products. IndyBake Products and Brownie Products' two manufacturing facilities, located in Seelyville, Ind., and Gardner, Ill., will be integrated into Kellogg's U.S. Snacks manufacturing network.
Terms of the transaction were not disclosed. Combined revenues for IndyBake Products and Brownie Products were approximately $50 million in 2007.
"Expanding our snacks business is a key element of Kellogg's business strategy and commitment to driving sustainable growth," said David Mackay, President and Chief Executive Officer, Kellogg Company. "This acquisition will help us expand our capacity to manufacture existing and proprietary snacks products as well as enable new product innovations."
IndyBake Products and Brownie Products have been a partner to Kellogg for many years as a snacks contract manufacturer. Approximately 150 IndyBake Products and Brownie Products employees joined Kellogg upon closing.
With 2007 sales of nearly $12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K), All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world.
