Kalsec Announces New Distributor for the Middle East and North African Markets at Gulfood Exhibition, Dubai

Feb 20 2012 --- Kalsec Inc., producer of spice and herb extracts, natural colors and antioxidants for the food, beverage and pharmaceutical industries, has appointed Orkila as the exclusive distributor to the Middle East and North African markets for its full line of quality, natural ingredients.

Speaking on behalf of Kalsec at the Gulfood exhibition in Dubai, Paul Filby, Vice President International Business said: “Kalsec’s products are all about making food and beverages look good, taste great and last longer. By choosing Orkila to help us continue developing our business in the Middle East, we have found a partner that really understands the Kalsec product attributes. This empathy, along with experience and market knowledge is absolutely essential for success. We are looking forward to cooperating with Orkila and bringing more of our products to these markets”

 

Orkila was founded in July 2005, as the result of a Management Buy Out, concluded by the former management team of the companies of the Middle East and Africa zone of Rhodia’s (formerly Rhône-Poulenc) International Affairs Division, inheriting more than 100 hundred years of experience in the food ingredients industry.

 

“As the Orkila group segment coordinator, I am glad to add Kalsec among Orkila’s preferred partners for the food industry. I am confident, with such complementing range of products to the rest of the ingredients Orkila supplies, the food manufacturers will feel value addition”, said Atif Khawaja, Commercial Manager from Orkila.