Jolie Carton: Wine Gets A Sophisticated New Look

27 Nov 2014 --- Gorgeous as a gift, fun as a party accessory, and great for a girls’ night in – the Jolie Carton, developed by STI Group, is this season’s must-have for wine connoisseurs. Affectionately dubbed ‘le vin prêt-à-porter’ by wine experts from Heidelberg (Germany), this contemporary wine packaging is the ideal shape for carrying anywhere: a handbag.

Just like a standard bag-in-box, the primary packaging is a 1.5-L wineskin with integrated tap. That’s as far as the similarity goes: the final result has been transformed into something special by STI Group packaging experts, who designed the outer box to look like a handbag. Elegance and style are used to enhance the appeal of the environmentally friendly bag-in-box packaging. The Jolie Carton can also be kept chilled for several weeks after opening – without losing its looks!